Step into your reception room. Does anything there point out that you prescribe orthotics? Probably not. But if you think of the waiting room as a blank canvas, you can add things to the environment that will help get patients to think about how orthotics might help them.
For instance, since waiting room magazines are “out,” you could offer alternative reading:
- Informative posters
- Who needs orthotics
- Benefits
- Steps to fit patients with orthotics
- Framed testimonials from happy orthotics wearers
- Take- home brochures
Or, for more visual learners:
- Show orthotics videos on a loop
- Create a 3-D display of actual orthotics
- Framed advertising posters
What are some of the ways you interest patients in orthotics in your reception area?
