When an eye doctor hands your prescription glasses over to you, you already know what to expect—frames you’ve picked out, fitted with the correct lenses.
The surprise? A really cool case.
The same with orthotics. Impressive packaging can boost the value of the orthotics in patients’ eyes. What if they came:
- In a hard case, a beautiful box, or a velvet pouch.
- Were branded with your practice’s logo.
You could also add:
- A discount coupon for a 2nd pair.
- How to start wearing orthotics info.
- A reminder when to book a follow-up appointment.
Why bother with all this after you’ve made the sale? Multiple pairs, upgrades, referrals.
